Do Questions Find Answers?

A data story about the journey from search to satisfaction—revealing the hope in swift clicks and the curiosity in meandering paths

Search Terms
Destinations
Avg. Time to Click
—%
Click-Through Rate

Four Types of Search Journeys

Reading the Data

Every search tells a story. Some searches find their answer in under a second—confident, decisive. Others wander across multiple sites, exploring possibilities. The time from search to first click reveals whether you knew what you wanted, or were still figuring it out.

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What Each Journey Type Reveals

⚡ Instant Journeys (<1s)

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🎯 Quick Journeys (1-5s)

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🤔 Thoughtful Journeys (5-30s)

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🌀 Wandering Journeys (30s+)

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The Search Landscape

Instant
Quick
Thoughtful
Wandering

Reading the Landscape

This scatter plot maps every search by time-to-click (x-axis) and number of destinations (y-axis). Single-destination searches show confidence—you knew where to go. Multiple destinations reveal exploration. The clustering patterns show that most searches are confident and quick, but the outliers tell richer stories.

Where Do Searches Lead?

Converging vs. Diverging

Some searches lead to one clear destination—a sign of confidence. Others scatter across many sites— exploration in action. The diversity of destinations reveals whether the question had a clear answer, or whether the search itself was part of the discovery process.

What Searchers Can Learn

Be Specific

The fastest searches use precise terms. "claude code system prompt" beats "how does claude work" every time.

Loops Are Normal

Don't feel bad about wandering. Complex questions need exploration. The journey is part of understanding.

Save Patterns

Notice which searches work. Build a mental library of effective search patterns for your domain.